Justin Hoover Marketing Blog

 17 October 2021 Social Listening  The brand I selected to look at this week for my social listening experiment was Amazon. I chose to view this company because I view it as one of the most successful companies in the world and the most successful company amid the pandemic. The company of Amazon has a value proposition of convience. The company is known for the subscription known as Amazon prime which allows you to have items the next day delivered to your door which allows you to save gas and not risk exposure to the virus by not going to the store.  People are saying that amid the pandemic Amazon has been their saving grace, it allowed people to have some normalcy during the craziest times in their lives and allowed them to shop safely during the pandemic. I have also read that people are complaining about amazon not delivering packages at the same rate or correctly because of the overdemand the company is facing amidst the pandemic. I have also read that people enjoy t...

 10 October 2021 Struggling Businesses Seeing Affects Pandemic ad on Retail Shopping The pandemic has changed many things about daily lives for almost everybody, the pandemic introduced new social norms such as more high fist bumps instead of handshakes, online meetings, and more online shopping than ever. Many companies were able to adapt and be successful amid the pandemic such as Amazon or other major online retailers. The brick and mortar stores that sit among many malls and avenues were empty with no foot traffic to be seen for more than a year and a half.  Many major compies have seen major effects of the pandemic on their businesses but the one I am choosing to focus on today is Men's Warehouse. Men's Wearhouse for the longest time was known as the place for men to be able to dress in designer wear without having to pay the designer price tag that other companies charge. Men's Wearhouse is very similar to that of a J.C Penny in which most locations are found in shopp...